Ghiseul.ro – Brand Toolkit

Introduction:

The Ghiseul.ro logo redesign project was a creative endeavor undertaken in a competitive environment, aiming to revitalize the brand image of a crucial government institution. The project’s challenge was to create a logo that would resonate with the digital functionality of the platform, which serves as a conduit for online governmental transactions.

Design Concept:

At the heart of the redesign lies a trio of vertical cards, each bearing the proud colors of the Romanian flag: red, yellow, and blue. This tricolor scheme is not just a patriotic tribute but also a representation of the seamless layers of online payment processes. The logo’s textual component, “Ghiseul.ro,” is rendered in the contemporary and versatile Inter font, set against a contrasting black to ensure clarity and distinction.

Brand Toolkit Components:

The Brand Toolkit crafted for Ghiseul.ro is a comprehensive guide that includes:

• An explanation of the logo’s design rationale, connecting the visual elements with the platform’s purpose.
• A set of rules for the logo’s application, detailing the dos and don’ts to maintain visual consistency.
• A selection of fonts and a color scheme that align with the brand’s digital presence and print requirements.
• Instructions for the logo’s deployment on web interfaces and printed materials, emphasizing adaptability and brand coherence.

Final Thoughts:

The reimagined logo for Ghiseul.ro is a strategic blend of modern design principles and national symbolism. It stands as a beacon of digital innovation, reflecting the platform’s dedication to providing a streamlined and secure online payment experience.